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Reading lists: Brand Management (Hendon, Dubai)


Reading lists: Brand Management (Hendon, Dubai)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
£62.04
£43.99
Essential

Brand Leadership
BRAND LEADERSHIP

Aaker, David A.; Joachimsthaler, Erich

£8.49
Highly Recommended
Management Communication
MANAGEMENT COMMUNICATION

Bell, Arthur H. (University of San Francisco);...

£152.96
£41.95
Highly Recommended

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