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Marketing, Branding & Tourism

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(DBI) Citizenship And Contemporary Society (Dubai) (SPL1608)
13 titles

(DIS) Marketing Management (MKT4810)
11 titles

(IBC) Advanced International Marketing (MBA) (MKT4811)
3 titles

(LMA) Advanced International Marketing (MKT4811)
12 titles

(NSW) Marketing Management (Dubai) (MKT4810)
10 titles

/ 21 / 22 / 23: Marketing Theory And Practice (Hendon) (MKT1120)
5 titles

/ MBA4646 Marketing Management (Dubai) (MKT4810)
46 titles

/ TOU3012 Tourism Policy And Planning (TOU3002)
12 titles

Advertising and Sales Promotion (MKT2008)
8 titles

Aviation and Passenger Transport Management (TOU2023)
7 titles

Brand Analytics: Methods And Strategies (Hendon, Dubai) (MKT4067)
3 titles

Brand Management (Hendon, Dubai) (MKT2236)
4 titles

Business Communication in Mandarin 1 (MCH1011)
1 title

Business Communication in Mandarin 2 (MCH2012)
4 titles

Business Communication Spanish (SPA1221)
6 titles

Business Communication Spanish I (SPA1021)
1 title

Business Communication Spanish II (SPA1022)
1 title

Business Communications In Mandarin (MCH1201)
17 titles

Business Mandarin - Written/Spoken (MCH1001)
13 titles

Business Spanish Written (SPA1111)
6 titles

Business Spanish Spoken (SPA1112)
2 titles

Business Strategies In Mandarin (MCH3001)
14 titles

Communicating In Film: Styles And Movements (Hendon, Dubai) (MDA1700)
9 titles

Communication, Persuasion And Media Strategy (Hendon, Dubai) (MKT4139)
1 title

Consulting Project in Tourism (TOU2017)
8 titles

Consumer Behaviour (MKT1124)
5 titles

Consumer Behaviour (Hendon, Dubai) (MKT2242)
3 titles

Consumer Psychology (Hendon, Dubai) (MKT4133)
5 titles

Contemporary Tourism Management (TOU2011)
11 titles

Corporate And Organisational Branding (MKT4064)
1 title

Creative Advertising And Promotion (MKT3151)
9 titles

Creative Branding in Tourism (TOU3011)
8 titles

Creative Strategy in Advertising (Hendon, Dubai) (MKT4144)
23 titles

Creativity and Communication (MKT1125)
3 titles

Cross-cultural Communication and Global (Hendon, Malta) (MKT4146)
8 titles

Cultural And Heritage Tourism (TOU3922)
5 titles

Customer Engagement Marketing (MKT2006)
1 title

Customer Service Management in Tourism and Hospitality (TOU3020)
2 titles

Destination Management (TOU4224)
12 titles

Digital Advertising (Hendon, Dubai) (MKT4006)
21 titles

Digital and Social Media Analytics (Hendon, Dubai) (MKT4149)
6 titles

Digital Marketing (MKT4852)
3 titles

Digital Marketing (Hendon, Dubai) (MKT4065)
3 titles

Digital Marketing Strategy (MKT2002)
9 titles

Direct And Customer Relationship Marketing (Hendon, Dubai) (MKT3193)
9 titles

Dissertation (Hendon, Dubai) (MKT4009)
4 titles

Dissertation/Consultancy Project (MCH3099)
5 titles

Documentary Film (Hendon, Dubai) (MDA2200)
6 titles

e-Marketing And Social Media Management (Hendon, Dubai) (MKT4148)
28 titles

E-Marketing Strategy And Social Media (MKT3033)
8 titles

Entrepreneurial Marketing (MKT2007)
4 titles

Entrepreneurship In The Digital Sector (MKT4018)
11 titles

Event Planning and Management (TOU3022)
14 titles

Event Sector (TOU3015)
15 titles

Events Management (Hendon, Dubai) (TOU4232)
9 titles

Experiential Learning (TOU2014)
2 titles

Experiential Marketing and Events (MKT4138)
6 titles

Film Dissertation Project (MDA4003)
3 titles

Film Dissertation Project (Hendon, Dubai) (MDA3400)
9 titles

Film Language And Production 1 (Hendon, Dubai) (MDA1300)
2 titles

Film Language And Production 2 (Dubai) (MDA1400)
3 titles

Film: Research and Context (Hendon, Dubai) (MDA3300)
12 titles

Final Year Project: Dissertation (TOU3099)
7 titles

Guerrilla Marketing, Celebrity Endorsement and Promotion (Hendon, Dubai) (MKT4143)
3 titles

Heritage Tourism (TOU3014)
7 titles

Hospitality And Tourism Marketing (Hendon, Dubai) (TOU3330)
12 titles

Hospitality Business Management (TOU3021)
4 titles

Hospitatilty & Event Practicum (Hendon, Dubai) (TOU4003)
4 titles

in the Digital Sector (Hendon, Dubai) (MKT4101)
4 titles

Independent Tourism Project (Hendon, Dubai) (TOU3991)
3 titles

Innovation-driven Marketing (Hendon, Dubai) (MKT4062)
3 titles

International and Cross-Cultural Marketing (MKT3456)
19 titles

International Marketing (Hendon, Dubai, Mauritius) (MKT3130)
11 titles

International Tourism Business (Hendon, Dubai) (TOU4231)
16 titles

International Tourism in the 21st Century (TOU4230)
17 titles

Introduction to Public Service Interpreting (TRA2021)
5 titles

Managing Contemporary Hospitality (TOU4002)
15 titles

Managing Sustainable Tourism (TOU3912)
15 titles

Mandarin In Global Business (MCH3002)
5 titles

Mandarin: Culture &Society 1 (MCH3005)
2 titles

Mandarin: Culture &Society 2 (MCH2004)
1 title

Marketing for Financial Services (MKT3322)
4 titles

Marketing Foundation (MKT2222)
14 titles

Marketing Management (Hendon) (MBA) (MKT4810)
8 titles

Marketing Research And Insights (MKT2001)
6 titles

Marketing Strategy And Planning (MKT3110)
7 titles

Marketing Strategy, Leadership and Planning (Hendon, Dubai) (MKT4131)
10 titles

Moving Image Practice (MDA4002)
15 titles

Multichannel Marketing Management (Dubai) (MKT4137)
6 titles

Opportunities and Resources in Tourism (Hendon, Dubai) (TOU1012)
2 titles

Producing And Directing: Film Form And Practice (Hendon, Dubai) (MDA2900)
6 titles

Product Management Strategies (MKT4132)
7 titles

Professional Practice Project (Hendon, Dubai) (MKT4029)
6 titles

Public Relations And Corporate Reputation Management (MKT3128)
4 titles

Research Methods And Dissertation (Hendon, Dubai) (MKT4066)
37 titles

Researching People And Places (TOU2013)
38 titles

Responsible Tourism Management (TOU2015)
6 titles

Screenwriting: The Short Film (Hendon, Dubai) (MDA2100)
3 titles

Scripting, Producing and Directing (MDA4001)
4 titles

Services Marketing Management (MKT3014)
20 titles

Spanish For Tourism (SPA1101)
5 titles

Spanish Language 2 for Tourism: Culture and Society in Latin America (SPA1212)
1 title

Spanish Language 2 for Tourism: Culture and Society in Spain (SPA1211)
1 title

Spanish Language For Tourism - Spoken (SPA1102)
1 title

Spanish Language for Tourism: Culture &Society in Latin America (SPA2212)
1 title

Spanish Language for Tourism: Culture and Society in Spain (SPA2211)
1 title

Sport Marketing (MKT4033)
1 title

Stakeholder And Communications Theory (MKT4069)
3 titles

Storytelling and the Screen (Hendon, Dubai) (MDA1800)
9 titles

Strategic Brand Management (Hendon, Dubai) (MKT4060)
4 titles

Strategic Management In A Hospitality Environment (TOU3195)
19 titles

Strategic Marketing Communications (MKT4134)
4 titles

The Filmmaker's vision: style and theory (Dubai) (MDA2400)
8 titles

The International Tourism Industry and Employability (Hendon, Dubai) (TOU1013)
7 titles

The Tourist (Hendon, Dubai) (TOU2012)
3 titles

Tourism And Society (TOU1011)
11 titles

Tourism Business (TOU2019)
3 titles

Tourism Language: Spanish (TOU2024)
1 title

Translating Technical Text (TRA4018)
1 title

Visitor Attractions Management (Hendon, Dubai) (TOU4235)
7 titles