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Reading lists: Advertising and Sales Promotion


Reading lists: Advertising and Sales Promotion

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Advertising, Promotion, and other aspects of Integrated Marketing Communications
£59.49
£51.50
Essential

Advertising & IMC: Principles and Practice, Global Edition
ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION

Moriarty, Sandra; Mitchell, Nancy; Wood,...

£63.74
£43.99
Highly Recommended

Advertising and Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION

Allen, Chris (University of Cincinnati); Semenik,...

£64.59
£51.50
Highly Recommended

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