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Reading lists: New Product And Services Development And Innovation


Reading lists: New Product And Services Development And Innovation

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
eBook: New Products Management 11e (PDF eBook)
£50.83
Essential
Handbook of Innovation and Services, The: A Multi-disciplinary Perspective
£52.66
Highly Recommended
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
£22.95
£29.99
Highly Recommended

Product and Services Management
PRODUCT AND SERVICES MANAGEMENT

Avlonitis, George J; Papastathopoulou, Paulina

£141.95
Highly Recommended
Product Strategy and Management
PRODUCT STRATEGY AND MANAGEMENT

Baker, Michael; Hart, Susan

£65.44
£43.99
Highly Recommended

Services Marketing: People, Technology, Strategy (Eighth Edition)
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Wirtz, Jochen (Nus, S'pore); Lovelock, Christopher...

£59.50
£20.00
Highly Recommended

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