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Reading lists: Marketing Management (Hendon) (MBA)


Reading lists: Marketing Management (Hendon) (MBA)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Services Marketing: People, Technology, Strategy (Eighth Edition)
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Wirtz, Jochen (Nus, S'pore); Lovelock, Christopher...

£59.50
£20.00
Highly Recommended

Strategic International Marketing: An Advanced Perspective
STRATEGIC INTERNATIONAL MARKETING: AN ADVANCED PERSPECTIVE

Melewar, T C (Middlesex University, LONDON); ...

£59.49
£62.99
Highly Recommended

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