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Reading lists: Digital Advertising (Hendon, Dubai)


Reading lists: Digital Advertising (Hendon, Dubai)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Digital Advertising
DIGITAL ADVERTISING

McStay, Dr. Andrew

£28.89
Essential
Digital Advertising: Theory and Research (ePub eBook)
£49.99
Essential
Art of Digital Marketing, The: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
£34.00
£40.00
Highly Recommended

Digital Engagement (PDF eBook)
DIGITAL ENGAGEMENT (PDF EBOOK)

HARDEN, Leland /HEYMAN, Bob;

£14.99
Highly Recommended
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
£19.54
£14.99
Highly Recommended

Digital Marketer (ePub eBook)
DIGITAL MARKETER (EPUB EBOOK)

Brown, Eileen/Aoki, Betsy;

£17.99
Highly Recommended
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£50.99
£43.99
Highly Recommended

Marketing 4.0: Moving from Traditional to Digital
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

Kotler, Philip (Kellogg School of Management, Northwestern...

£17.85
£21.00
Highly Recommended

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
£62.04
£43.99
Highly Recommended

The Advertising Handbook (ePub eBook)
THE ADVERTISING HANDBOOK (EPUB EBOOK)

Powell, Helen/Hardy, Jonathan/Macrury, Iain

£42.99
Highly Recommended
The Online Advertising Playbook (PDF eBook)
THE ONLINE ADVERTISING PLAYBOOK (PDF EBOOK)

Plummer, Joe/Rappaport, Stephen D./Hall, Taddy;

£28.99
Highly Recommended

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