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Reading lists: Marketing Strategy And Planning


Reading lists: Marketing Strategy And Planning

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Essentials of Services Marketing, Global Edition
ESSENTIALS OF SERVICES MARKETING, GLOBAL EDITION

Wirtz, Jochen; Lovelock, Christopher; Chew,...

£56.94
Essential
Exploring Strategy, Text Only
EXPLORING STRATEGY, TEXT ONLY

Whittington, Richard; Regnér, Patrick; Angwin,...

£52.69
£43.99
Highly Recommended

Strategy Safari: The complete guide through the wilds of strategic management
£23.79
£20.99
Highly Recommended

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