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Reading lists: Services Marketing Management


Reading lists: Services Marketing Management

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Essentials of Services Marketing, Global Edition
ESSENTIALS OF SERVICES MARKETING, GLOBAL EDITION

Wirtz, Jochen; Lovelock, Christopher; Chew,...

£56.94
Essential
Services Marketing: People, Technology, Strategy (Eighth Edition)
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Wirtz, Jochen (Nus, S'pore); Lovelock, Christopher...

£59.50
£20.00
Essential

Business Process Benchmarking
£14.88
Highly Recommended
DNA of Customer Experience, The: How Emotions Drive Value
£46.74
£49.99
Highly Recommended

Future of Competition, The: Co-Creating Unique Value With Customers
£23.80
Highly Recommended
New Service Development: Creating Memorable Experiences
NEW SERVICE DEVELOPMENT: CREATING MEMORABLE EXPERIENCES

Fitzsimmons, James A.; Fitzsimmons, Mona J.

£87.55
Highly Recommended
Principles of Services Marketing
£48.44
£39.99
Highly Recommended

Service Management (PDF eBook)
SERVICE MANAGEMENT (PDF EBOOK)

Gemmel, Paul/Van Dierdonck, Roland/Van Looy, Bart

£43.99
Highly Recommended
Setting the Table: The Transforming Power of Hospitality in Business
£8.49
Highly Recommended

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