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Reading lists: Creative Strategy in Advertising (Hendon, Dubai)


Reading lists: Creative Strategy in Advertising (Hendon, Dubai)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Contemporary Advertising ISE (ePub eBook)
CONTEMPORARY ADVERTISING ISE (EPUB EBOOK)

Arens, Christian/Arens, William/Weigold, Michael

£39.99
Essential
Advertising & IMC: Principles and Practice, Global Edition
ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION

Moriarty, Sandra; Mitchell, Nancy; Wood,...

£63.74
£43.99
Highly Recommended

Advertising (PDF eBook)
ADVERTISING (PDF EBOOK)

Hughes, Graham/De Francesco, Scott/Fill, Chris

£43.99
Highly Recommended
Advertising Concept Book, The: Think Now, Design Later
£21.25
Highly Recommended
Advertising Media Workbook and Sourcebook (PDF eBook)
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PDF EBOOK)

Kelley, Larry/Sheehan, Kim/Jugenheimer, Donald W.

£61.99
Highly Recommended
Lateral Thinking: A Textbook of Creativity
£9.34
£9.99
Highly Recommended

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
£62.04
£43.99
Highly Recommended

The Advertising Handbook (ePub eBook)
THE ADVERTISING HANDBOOK (EPUB EBOOK)

Powell, Helen/Hardy, Jonathan/Macrury, Iain

£42.99
Highly Recommended

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