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Reading lists: / MBA4646 Marketing Management (Dubai)


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Reading lists: / MBA4646 Marketing Management (Dubai)

Reading list titles for this course/module

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Advertising & IMC: Principles and Practice, Global Edition
ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION

Moriarty, Sandra; Mitchell, Nancy; Wood,...

£63.74
£43.99
Highly Recommended

Business Marketing Management : B2B, EMEA Edition
BUSINESS MARKETING MANAGEMENT : B2B, EMEA EDITION

Speh, Thomas; Hutt, Michael

£48.44
Highly Recommended
Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital...
COMPLETE GUIDE TO B2B MARKETING, THE: NEW TACTICS, TOOLS, AND TECHNIQUES TO COMPETE IN THE...

King, Kim Ann

£25.07
£14.58
Highly Recommended

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£50.99
£43.99
Highly Recommended

Essentials of Services Marketing, Global Edition
ESSENTIALS OF SERVICES MARKETING, GLOBAL EDITION

Wirtz, Jochen; Lovelock, Christopher; Chew,...

£56.94
Highly Recommended
Fashion Marketing Communications
FASHION MARKETING COMMUNICATIONS

Lea-Greenwood, Gaynor (Manchester Metropolitan University, UK)

£24.65
£29.00
Highly Recommended

Integrated Advertising, Promotion and Marketing Communications, Global Edition
INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, GLOBAL EDITION

Clow, Kenneth; Baack, Donald

£53.54
Highly Recommended
ISE A Preface to Marketing Management
ISE A PREFACE TO MARKETING MANAGEMENT

Peter, J. Paul; Donnelly, James

£48.44
£39.99
Highly Recommended

Lifestyle Brands: A Guide to Aspirational Marketing
LIFESTYLE BRANDS: A GUIDE TO ASPIRATIONAL MARKETING

Saviolo, S.; Marazza, A.

£50.99
£39.99
Highly Recommended

Market Research Toolbox, The: A Concise Guide for Beginners
MARKET RESEARCH TOOLBOX, THE: A CONCISE GUIDE FOR BEGINNERS

McQuarrie, Edward F. (Francis)

£87.55
Highly Recommended
Marketing Ethics & Society
MARKETING ETHICS & SOCIETY

Eagle, Lynne; Dahl, Stephan

£44.19
Highly Recommended
Marketing for Hospitality and Tourism, Global Edition
MARKETING FOR HOSPITALITY AND TOURISM, GLOBAL EDITION

Kotler, Philip; Bowen, John; Makens,...

£50.14
Highly Recommended
Marketing Management: A Strategic Decision-Making Approach
MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH

Mullins, John; Walker, Orville

£48.44
Highly Recommended
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
MOBILE MARKETING: HOW MOBILE TECHNOLOGY IS REVOLUTIONIZING MARKETING, COMMUNICATIONS AND ADVERTISING

Rowles, Daniel

£21.24
£24.99
Highly Recommended

Principles of Direct, Database and Digital Marketing
PRINCIPLES OF DIRECT, DATABASE AND DIGITAL MARKETING

Tapp, Alan; Whitten, Ian; Housden,...

£56.09
£43.99
Highly Recommended

Principles of Services Marketing
PRINCIPLES OF SERVICES MARKETING

Palmer, Adrian

£48.44
£39.99
Highly Recommended

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
RETAIL MARKETING AND BRANDING: A DEFINITIVE GUIDE TO MAXIMIZING ROI

Perrey, Jesko; Spillecke, Dennis

£29.74
£34.99
Highly Recommended

Services Marketing: People, Technology, Strategy (Eighth Edition)
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Wirtz, Jochen (Nus, S'pore); Lovelock, Christopher...

£59.50
£20.00
Highly Recommended

Strategic International Marketing: An Advanced Perspective
STRATEGIC INTERNATIONAL MARKETING: AN ADVANCED PERSPECTIVE

Melewar, T C (Middlesex University, LONDON); ...

£59.49
£62.99
Highly Recommended

Strategy of Global Branding and Brand Equity, The
STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE

Lee, Alvin; Yang, Jinchao (China Agricultural...

£110.50
Highly Recommended

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