'Fascinating' Guardian 'Brilliant' Evening Standard 'Electrifying' Financial Times 'So interesting I literally couldn't put it down' Sunday Times We are living in an age of heightened individualism. Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular - flawless. The pressure to conform to this ideal has changed who we are. We have become self-obsessed. And our expectation of perfection comes at a cost. Millions are suffering under the torture of this impossible fantasy. It was not always like this. To explain how we got here, Will Storr takes us on a journey across continents and centuries. Full of thrilling and unexpected connections between history, psychology, economics, neuroscience and more, Selfie is an unforgettable book that makes sense of who we have become.