A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for.
Chapter 1 Developing a Business Mindset
Chapter 2 Economics, Money, and Banking
Chapter 3 The Global Marketplace
Chapter 4 Business Ethics and Corporate Social Responsibility
Chapter 5 Forms of Ownership
Chapter 6 Entrepreneurship and Small-Business Ownership
Chapter 7 Management Roles, Functions, and Skills
Chapter 8 Organization and Teamwork
Chapter 9 Production Systems
Chapter 10 Employee Motivation
Chapter 11 Human Resources Management
Chapter 12 The Art and Science of Marketing
Chapter 13 Product Management and Pricing Strategies
Chapter 14 Customer Communication and Product Distribution
Chapter 15 Financial Information and Accounting Concepts
Chapter 16 Financial Management and Financial Markets
Appendix A Business Law
Appendix B Risk Management
Appendix C Information Technology
Appendix D Personal Finance: Getting Set for Life
Glossary
