A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS 1. Developing a Business Mindset 2. Economics, Money, and Banking 3. The Global Marketplace 4. Business Ethics and Corporate Social Responsibility PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP 5. Forms of Ownership 6. Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS 7. Management Roles, Functions, and Skills 8. Organization and Teamwork 9. Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES 10. Employee Motivation 11. Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT 12. The Art and Science of Marketing 13. Product Management and Pricing Strategies 14. Customer Communication and Product Distribution PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES 15. Financial Information and Accounting Concepts 16. Financial MaMyagement and Financial Markets Appendixes APPENDIX A Business Law APPENDIX B Risk Management APPENDIX C Information Technology APPENDIX D Personal Finance: Getting Set for Life Glossary Brand, Organization, and Name Index Subject Index
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