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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (PDF eBook) 6th edition


Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (PDF eBook) 6th edition

eBook by Barney, Jay B./Hesterly, William S.

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (PDF eBook)

£43.99

ISBN:
9781292258058
Publication Date:
05 Jul 2018
Edition:
6th edition
Publisher:
Pearson
Pages:
544 pages
Format:
eBook
For delivery:
Download available
Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (PDF eBook)

Description

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm's External Environment 3. Evaluating a Firm's Internal Capabilities END-OF-PART I: CASES PC 1-1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2-1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index

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