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Entrepreneurship and Small Business Management, Global Edition (PDF eBook) 2nd edition


Entrepreneurship and Small Business Management, Global Edition (PDF eBook) 2nd edition

eBook by Mariotti, Steve/Glackin, Caroline

Entrepreneurship and Small Business Management, Global Edition (PDF eBook)

£43.99

ISBN:
9781292078687
Publication Date:
14 Apr 2015
Edition:
2nd edition
Publisher:
Pearson
Pages:
720 pages
Format:
eBook
For delivery:
Download available
Entrepreneurship and Small Business Management, Global Edition (PDF eBook)

Description

For courses in Entrepreneurship and Small Business Management. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organised to follow the life-cycle of an entrepreneurial venturefrom concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial processdiscussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experiencefor you and your students. Heres how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Students Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

UNIT 1 Entrepreneurial Pathways Chapter 1 Entrepreneurs Recognize Opportunities Chapter 2 Franchising Chapter 3 Finding Opportunity in an Existing Business Chapter 4 The Business Plan: Road Map to Success Honest Tea Business Plan Unit 1 Case Study: Spanx UNIT 2 Who Are Your Customers? Chapter 5 Creating Business from Opportunity Chapter 6 Exploring Your Market Unit 2 Case Study: Kitchen Arts & Letters, Inc. UNIT 3 Integrated Marketing Chapter 7 Developing the Right Marketing Mix and Plan Chapter 8 Pricing and Credit Strategies Chapter 9 Integrated Marketing Communications Chapter 10 Marketing Globally Chapter 11 Smart Selling and Effective Customer Service Unit 3 Case Study: Empact UNIT 4 Show Me the Money: Finding, Securing, and Managing It Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter 13 Using Financial Statements to Guide a Business Chapter 14 Cash Flow and Taxes Chapter 15 Financing Strategy: Debt, Equity, or Both? Unit 4 Case Study: Lee's Ice Cream UNIT 5 Operating a Small Business Effectively Chapter 16 Addressing Legal Issues and Managing Risk Chapter 17 Operating for Success Chapter 18 Location, Facilities, and Layout Chapter 19 Human Resources and Management Unit 5 Case Study: ONLC UNIT 6 Leadership, Ethics, and Exits Chapter 20 Leadership and Ethical Practices Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand Unit 6 Case Study: Honest Tea Appendix 1 Sample Student Business Plan: University Parent, Inc. Appendix 2 BizBuilder Business Plan Appendix 3 Resources for Entrepreneurs Appendix 4 Useful Formulas and Equations Glossary Index

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