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Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry


Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry

Paperback by Wacholtz, Larry

Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry

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£67.99

ISBN:
9781138886018
Publication Date:
9 Nov 2016
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
622 pages
Format:
Paperback
For delivery:
Estimated despatch 24 - 26 May 2024
Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry

Description

Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.

Contents

Introduction: Take a Look at This! Chapter 1: The Perfect Storm Chapter 2: The Three Wows Chapter 3: The Rules of the Game Chapter 4: The Entertainment Business Chapter 5: The Significance of Narration Chapter 6: Music Publishing-What's the Deal? Chapter 7: Recording Lightning in a Bottle Chapter 8: The Label Business-Recording Budgets Chapter 9: Odds of the Game Chapter 10: Promotion/Publicity and Media Chapter 11: Representation Chapter 12: The Concert and Event Business Appendix A Appendix B Illustrations Index

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