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Business Discourse (ePub eBook) 2nd ed. 2013


Business Discourse (ePub eBook) 2nd ed. 2013

eBook by Bargiela-Chiappini, Francesca/Nickerson, Catherine/Planken, B.

Business Discourse (ePub eBook)

£89.50

ISBN:
9781137024930
Publication Date:
25 Jul 2013
Edition:
2nd ed. 2013
Publisher:
Springer Nature
Imprint:
Palgrave Macmillan
Pages:
359 pages
Format:
eBook
For delivery:
Download available
Business Discourse (ePub eBook)

Description

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Contents

PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index

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