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Contents

Preface vii Acknowledgements xi Part I - Introduction and History 1 Chapter 1 Strategy for the Corporate Level: Summary of the Main Messages 3 Chapter 2 Some History: From Boston Box to Three Logics that Drive Corporate Action 31 Part II - Portfolio Strategy: Where to Invest and What to Avoid 73 Chapter 3 How to Find Good Businesses and Avoid Bad Businesses 75 The Business Attractiveness matrix 83 Chapter 4 How to Make Businesses More Successful 99 The Heartland matrix 104 Chapter 5 How to Buy Low and Sell High 117 Fair Value matrix 133 Chapter 6 Making Decisions about Where to Invest and What to Avoid 139 Part III - Ways of Adding and Subtracting Value From Corporate Headquarters 157 Chapter 7 Ten Sources of Value from Direct Influence 159 Chapter 8 Nine Sources of Value from Coordinating across Business Divisions 181 Chapter 9 Eight Ways Headquarters can Destroy Value 199 Chapter 10 How to Identify Sources of Added Value for Your Company 219 Part IV - Management Strategy: How to Structure, How Much to Centralise and How to Grow the Business Divisions 237 Chapter 11 Structuring the Organisation into Businesses and Divisions 239 Chapter 12 Corporate-level Strategy in Integrated Companies - The Apple Example 259 Chapter 13 How Much to Centralise: Designing Corporate Headquarters 279 Chapter 14 Developing New Capabilities at Corporate Headquarters 303 Chapter 15 Encouraging Synergy and Cooperation across Business Divisions 321 Part V - Retrospective 331 Chapter 16 Lessons from 20 Years of Consulting Experience 333 Appendix The Links between International Strategy and Corporate-level Strategy 347 Index 379

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