What is a 'one planet' approach to sustainable business? Why is it important? What are businesses doing to achieve sustainability? What do business leaders need to learn?
Sustainable Business: A One Planet Approach is a textbook for contemporary business. Recognizing the realities of global sustainability challenges, this book covers the knowledge, frameworks and techniques that will underpin emerging solutions to those challenges. Published in association with WWF (The World Wide Fund for Nature) Sustainable Business is an ideal basis for students at both undergraduate and postgraduate level looking to master an understanding of the relationship between sustainability and business. Edited by three influential figures from sustainable business education, and co-authored by several leading academics, this book offers a wealth of insight and interpretation into new ways of doing business that have a positive impact on people, planet and prosperity.
In addition to the many case studies and real-life examples included throughout the book, lecturer slides and recommended web links will be available.
Foreword xiii
Preface xv
About the Authors xxiii
1 Challenging 1
Sally Jeanrenaud & Jean-Paul Jeanrenaud
1.0 Stories about the Future 2
2.0 Planet 7
3.0 People 18
4.0 Profit 28
5.0 Power 35
6.0 Conclusion: The Case for Change 42
References 46
2 Changing 53
Sally Jeanrenaud & Jean-Paul Jeanrenaud
2.0 Changing from the Outside-In and the Inside-Out 53
2.1 Business 54
2.2 Economy 56
2.3 Self 57
2.4 Transformations 59
2.5 Conclusion: Metamorphosis 81
References 83
3 Leading 87
Jonathan Gosling & Prasad Kaipa
Introduction 87
3.0 Sustainability and Leadership 89
3.1 What is Leadership? 90
3.2 Some Nagging Questions about Leadership 100
3.3 Bringing it All Home: How to Conduct Yourself in Leadership 111
Summary 115
References 116
4 Valuing 119
Catherine Cameron
Introduction 120
4.0 The Limits to GDP and GNP as Measures of Value 122
4.1 The Range of Alternative Measures and Current Practice 130
4.2 Rethinking Growth 143
Summary 146
References 147
5 Collaborating 149
Ward Crawford
Introduction 150
5.0 Images of Working Together 150
5.1 Choosing Collaboration 157
5.2 The Theory and Practice of Collaboration 162
5.3 Managing Collaborative (Dis)Agreement 169
Summary 174
References 175
6 Strategizing 177
Nadya Zhexembayeva & Judith Jordan
Introduction 177
6.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality 178
6.1 Searching for a Disappeared Resource? Check your landfill 181
6.2 The Strategic Challenge of Sustainability: Stakeholders are calling 182
6.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do? 190
Summary 201
References 201
7 Organizing 205
Morgen Witzel
Introduction 205
7.0 Organizations and Sustainability 206
7.1 Motivating People 208
7.2 Organizational Culture 215
7.3 Requisite Knowledge 218
7.4 The Employer Brand 220
Summary 221
References 223
8 Investing 225
Rory Sullivan
Introduction 225
8.0 Mechanics of Influence: How do Investors Influence Companies? 227
8.1 What is Responsible Investment? 228
8.2 So What Can Responsible Investment Deliver? 235
8.3 Conclusion 240
Summary 240
References 241
9 Innovating 243
John Bessant & Palie Smart
Introduction 243
9.0 Innovation Strategy 245
9.1 How Can We Innovate? Innovation as a Management Process 255
Summary 261
References 262
10 Operating 265
Mickey Howard, Fu Jia & Zhaohui Wu
Introduction 265
10.0 Transition to the Triple Bottom Line 266
10.1 Industrial Ecology and Closing the Loop 268
10.2 Sustainability Standards, Certification and Measures 271
10.3 Stakeholder Management 278
Summary 291
References 292
11 Marketing 293
Ken Peattie and Frank-Martin Belz
Introduction 294
From 20th to 21st Century Marketing 295
11.0 Sustainability and Marketing: An Evolving Relationship 296
11.1 Sustainability Marketing: Marketing for the 21st Century 298
11.2 From Products to Customer Solutions 305
11.3 From Price to Consumer Cost 307
11.4 From Place to Convenience 309
11.5 From Promotion to Communication 311
11.6 Sustainability Marketing as a Transformational Force 314
11.7 Conclusion 315
Summary 317
References 318
12 Accounting 319
Stephen Jollands
Introduction 319
12.0 Accounting and Sustainability 320
12.1 Financial Accounting 326
12.2 Management Accounting 335
12.3 Conclusion: Addressing the meta- and sub-questions 341
Summary 343
References 344
13 Entrepreneurship 347
Tony Cooke
Introduction 347
13.0 The 'Cult' of Entrepreneurship? 348
13.1 A Brief History of Entrepreneurship Theory 350
13.2 Towards One Planet Entrepreneurship 357
Summary 377
References 378
14 Transitioning 381
Thomas Dyllick & Katrin Muff
Introduction 381
14.0 Sustainable Business and Sustainable Development: The Big Disconnect 382
14.1 Understanding Our Global Sustainability Challenges 385
14.2 Different Approaches to Framing Business Sustainability 387
14.3 Introducing a Typology for Business Sustainability 391
14.4 Managing Business Sustainability: Organizational Characteristics 400
14.5 Conclusion 401
Summary 404
References 405
15 Conclusion 409
Sally Jeanrenaud, Jean-Paul Jeanrenaud & Jonathan Gosling
15.0 The Challenges: The One Planet Predicament 409
15.1 Sustainable Business: A One Planet Approach 411
15.2 Change for Good 414
15.3 Transforming Business Management Education 416
References 419
Index 421
