There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.
Chapter - 00: Introduction; Section - ONE: Measurement; Chapter - 01: Defining your objectives; Chapter - 02: Involving and communicating with employees; Chapter - 03: Data or discussion?; Chapter - 04: Qualitative techniques and methods; Chapter - 05: Lies, damned lies and statistics; Chapter - 06: Questionnaire development and design; Chapter - 07: Maximizing response rates; Section - TWO: Strategy; Chapter - 08: Burning issues for your research to cover; Chapter - 09: Emerging issues; Chapter - 10: Understanding, interpreting and getting the most from your data; Chapter - 11: Turning the results into the organizational story; Chapter - 12: An international perspective; Chapter - 13: Making the business case; Section - THREE: Implementation; Chapter - 14: Lights... Sound... Action!; Chapter - 15: The six key stages; Chapter - 16: Putting the action plan in place; Chapter - 17: Who is responsible for taking action?; Chapter - 18: Translating action points into action implementation; Chapter - 19: Keeping the research alive and well; Chapter - 20: What does the future hold?
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