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Contents

Preface to the Second Edition ix About the Editors xi Adventures in Media and Cultural Studies: Introducing the KeyWorks 1 Douglas M. Kellner and Meenakshi Gigi Durham Part I: Culture, Ideology, and Hegemony Introduction to Part I 27 1 The Ruling Class and the Ruling Ideas 31 Karl Marx and Friedrich Engels 2 (i) History of the Subaltern Classes; (ii) The Concept of "Ideology"; (iii) Cultural Themes: Ideological Material 34 Antonio Gramsci 3 The Work of Art in the Age of Mechanical Reproduction 37 Walter Benjamin 4 The Culture Industry: Enlightenment as Mass Deception 53 Max Horkheimer and Theodor W. Adorno 5 The Public Sphere: An Encyclopedia Article 75 Jurgen Habermas 6 Ideology and Ideological State Apparatuses (Notes Towards an Investigation) 80 Louis Althusser Part II: Social Life and Cultural Studies Introduction to Part II 89 7 (i) Operation Margarine; (ii) Myth Today 95 Roland Barthes 8 The Medium is the Message 100 Marshall McLuhan 9 The Commodity as Spectacle 107 Guy Debord 10 Introduction: Instructions on How to Become a General in the Disneyland Club 110 Ariel Dorfman and Armand Mattelart 11 Base and Superstructure in Marxist Cultural Theory 115 Raymond Williams 12 (i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break 124 Dick Hebdige 13 Encoding/Decoding 137 Stuart Hall 14 On the Politics of Empirical Audience Research 145 Ien Ang Part III: Political Economy Introduction to Part III 163 15 Contribution to a Political Economy of Mass-Communication 166 Nicholas Garnham 16 On the Audience Commodity and its Work 185 Dallas W. Smythe 17 A Propaganda Model 204 Edward Herman and Noam Chomsky 18 Not Yet the Post-Imperialist Era 231 Herbert I. Schiller 19 Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy 242 Eileen R. Meehan 20 (i) Introduction; (ii) The Aristocracy of Culture 249 Pierre Bourdieu 21 On Television 253 Pierre Bourdieu Part IV: The Politics of Representation Introduction to Part IV 263 22 Visual Pleasure and Narrative Cinema 267 Laura Mulvey 23 Stereotyping 275 Richard Dyer 24 The Readers and their Romances 283 Janice Radway 25 Eating the Other: Desire and Resistance 308 bell hooks 26 Booty Call: Sex, Violence, and Images of Black Masculinity 318 Patricia Hill-Collins 27 British Cultural Studies and the Pitfalls of Identity 337 Paul Gilroy 28 Under Western Eyes: Feminist Scholarship and Colonial Discourses 347 Chandra Talpade Mohanty 29 Hybrid Cultures, Oblique Powers 365 Nestor Garcia Canclini Part V: The Postmodern Turn, New Media and Social Networking Introduction to Part V 383 30 The Precession of Simulacra 388 Jean Baudrillard 31 Postmodernism, or the Cultural Logic of Late Capitalism 407 Fredric Jameson 32 Feminism, Postmodernism and the "Real Me" 433 Angela McRobbie 33 Postmodern Virtualities 442 Mark Poster 34 Quentin Tarantino's Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture 452 Henry Jenkins 35 Alternative and Activist New Media: A Genre Framework 471 Leah A. Lievrouw 36 Social Network Sites: Definition, History, and Scholarship 491 d. m. boyd and N. B. Ellison Part VI: Globalization and Social Movements Introduction to Part VI 507 37 Disjuncture and Difference in the Global Cultural Economy 511 Arjun Appadurai 38 The Global and the Local in International Communications 524 Annabelle Sreberny 39 The Homeland/Aztlan 539 Gloria Anzaldua 40 The Processes: From Nationalisms to Transnationalisms 545 Jesus Martin-Barbero 41 Globalization as Hybridization 567 Jan Nederveen Pieterse 42 (Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television 582 Joseph Straubhaar 43 Oppositional Politics and the Internet: A Critical/Reconstructive Approach 597 Richard Kahn and Douglas M. Kellner Acknowledgments 615 Index 619

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