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For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students' ability to use Excel-a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
1. Introduction 2. The firm and Its Goals 3. Supply and Demand 4. Demand Elasticity 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production 7. The Theory and Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting and Risk 13. The Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action
