In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
PART 1: Understanding Innovation and Creativity
Chapter 1: Innovation in context
Chapter 2: Creativity and innovation
PART 2: Strategic Focus - Setting a Direction
Chapter 3: Strategy and innovation
Chapter 4: Technology strategy
PART 3: Structure for New Product Development - Frameworks
Chapter 5: Innovation process management
Chapter 6: Optimising innovation decision-making and portfolio management
Chapter 7: Innovation performance measurement
PART 4: Aligning People - Culture and Structure
Chapter 8: People, leadership and structure for innovation
Chapter 9: Culture and climate for innovation
Chapter 10: Innovation in a global world
PART 5: Execution Within a Structured Development Process
Chapter 11: Market learning
Chapter 12: Design and manufacture for innovation
Chapter 13: Supply chain management and innovation
Chapter 14: Knowledge management and learning for innovation
