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Opportunity-Centred Entrepreneurship 2nd edition


Opportunity-Centred Entrepreneurship 2nd edition

Paperback by Rae, David (Cape Breton University, Canada)

Opportunity-Centred Entrepreneurship

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ISBN:
9780230275188
Publication Date:
12 Dec 2014
Edition/language:
2nd edition / English
Publisher:
Bloomsbury Publishing PLC
Imprint:
Red Globe Press
Pages:
304 pages
Format:
Paperback
For delivery:
Estimated despatch 24 - 29 May 2024
Opportunity-Centred Entrepreneurship

Description

The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise. Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/opportunity-centred-entrepreneurship. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Contents

PART I: PERSONAL ENTERPRISE 1. Opportunity-centred Entrepreneurship 2. Personal Enterprise: Connecting Opportunities and Personal Goals PART II: CREATING AND EXPLORING OPPORTUNITIES 3. Creating and recognising opportunities 4. Opportunity exploration and assessment PART III: PLANNING AND DEVELOPING OPPORTUNITIES 5. Planning to Realise Opportunities 6. Developing the Opportunity PART IV: ACTING ON OPPORTUNITIES 7. Enactment: Making Opportunities Happen 8. Putting it into Practice: Where do we go from here? Toolkit: 1. Entrepreneurial and Managerial Capabilities 2. Career Plan 3. Opportunity Assessment Profile 4. Venture Planning Template 5. Finance Planner.

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