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Service is Front Stage: Positioning Services for Value Advantage


Service is Front Stage: Positioning Services for Value Advantage

Hardback by Teboul, J.

Service is Front Stage: Positioning Services for Value Advantage

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£38.24

ISBN:
9780230006607
Publication Date:
29 Sep 2006
Language:
English
Publisher:
Palgrave Macmillan
Pages:
172 pages
Format:
Hardback
For delivery:
Estimated despatch 23 - 25 May 2024
Service is Front Stage: Positioning Services for Value Advantage

Description

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Contents

Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion

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