Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
Hardback by Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia); Douglas, Tony (Director, Edinburgh Institute (SALES) Subject Group Leader - Strategy, Operations and Economics Senior Lecturer & Senior Teaching Fellow, Director, Edinburgh Institute (SALES) Subject Group Leader - Strategy, Operations and Economics Senior...