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Reading lists: Global Marketing Management


Reading lists: Global Marketing Management

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Essentials of Marketing Management (ePub eBook)
ESSENTIALS OF MARKETING MANAGEMENT (EPUB EBOOK)

Lancaster, Geoffrey/Massingham, Lester

£61.99
Highly Recommended
Marketing Management and Strategy
MARKETING MANAGEMENT AND STRATEGY

Doyle, Peter; Stern, Phil

£57.79
Highly Recommended
Marketing Research: Tools and Techniques
MARKETING RESEARCH: TOOLS AND TECHNIQUES

Bradley, Nigel (Senior Lecturer in Marketing, University...

£50.99
£46.65
Highly Recommended

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