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Reading lists: Marketing Strategy and Implementation


Reading lists: Marketing Strategy and Implementation

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
£14.44
Highly Recommended
Marketing Strategy and Competitive Positioning
MARKETING STRATEGY AND COMPETITIVE POSITIONING

Hooley, Graham; Piercy, Nigel; Nicoulaud,...

£52.69
£43.99
Highly Recommended

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