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Reading lists: Collaborating with Customers


Reading lists: Collaborating with Customers

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Entrepreneurial Marketing: Sustaining Growth in All Organisations
ENTREPRENEURIAL MARKETING: SUSTAINING GROWTH IN ALL ORGANISATIONS

Chaston, Ian (University of Auckland, Auckland)

£50.99
£53.99
Essential

Experiential Marketing: A Practical Guide to Interactive Brand Experiences
£25.49
£29.99
Essential

Marketing Book, The
MARKETING BOOK, THE

Baker, Michael; Hart, Susan

£157.25
Essential
Marketing Management: European Edition
MARKETING MANAGEMENT: EUROPEAN EDITION

Kotler, Philip; Keller, Kevin; Brady,...

£59.49
£43.99
Essential

Marketing Theory: A Student Text
MARKETING THEORY: A STUDENT TEXT

Baker, Michael J; Saren, Michael

£46.75
Highly Recommended

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