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Reading lists: Developing New Product And Services


Reading lists: Developing New Product And Services

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Exploring Innovation
EXPLORING INNOVATION

Smith, David

£48.44
£39.99
Highly Recommended

Product and Services Management
PRODUCT AND SERVICES MANAGEMENT

Avlonitis, George J; Papastathopoulou, Paulina

£44.20
Highly Recommended
Product Strategy and Management (PDF eBook)
£43.99
Highly Recommended
Services Marketing: People, Technology, Strategy (Eighth Edition)
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Wirtz, Jochen (Nus, S'pore); Lovelock, Christopher...

£59.50
£20.00
Highly Recommended

The Handbook of Innovation and Services: A Multi-disciplinary Perspective (PDF eBook)
£50.00
Highly Recommended
User-based Innovation in Services
USER-BASED INNOVATION IN SERVICES

Sundbo, Jon; Toivonen, Marja

£116.45
£25.00
Highly Recommended

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