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Reading lists: Social and Viral Marketing


Reading lists: Social and Viral Marketing

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
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Building Distinctive Brand Assets
BUILDING DISTINCTIVE BRAND ASSETS

Romaniuk, Jenni (Research Professor, Research Professor, auUniversity...

£20.39
Essential
Viral Marketing: The Science of Sharing
VIRAL MARKETING: THE SCIENCE OF SHARING

Nelson-Field, Karen (, Senior Research Associate, Ehrenberg-Bass...

£16.14
Essential

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