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Reading lists: (AJC) Creative Advertising


Reading lists: (AJC) Creative Advertising

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Hegarty on Creativity: There are No Rules
£9.34
£9.99
Essential

Lateral Thinking: A Textbook of Creativity
£9.34
£9.99
Essential

Creative Advertising: Ideas and Techniques from the World's Best Campaigns
£25.46
Highly Recommended
Experience Design: Concepts and Case Studies
EXPERIENCE DESIGN: CONCEPTS AND CASE STUDIES

Benz, Peter (Associate Professor)

£110.50
Highly Recommended
One Plus One Equals Three: A Masterclass in Creative Thinking
£9.34
Highly Recommended
The Activation Imperative: How to Build Brands and Business by Inspiring Action (ePub eBook)
£19.99
Highly Recommended
Thinkpak: A Brainstorming Card Deck
£14.44
Highly Recommended
Tools for Dreamers: Strategies for Creativity and the Structure of Innovation
£21.21
Highly Recommended

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