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Reading lists: Digital Marketing for the Creative Industries (Hendon, Dubai)


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Reading lists: Digital Marketing for the Creative Industries (Hendon, Dubai)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£50.99
£43.99
Essential

HBR's 10 Must Reads on Strategy (including featured article What Is Strategy? by Michael E. Porter)
HBR'S 10 MUST READS ON STRATEGY (INCLUDING FEATURED ARTICLE WHAT IS STRATEGY? BY MICHAEL E. PORTER)

Porter, Michael E.; Kim, W. Chan;...

£14.44
Essential
This is Marketing: You Can’t Be Seen Until You Learn To See
THIS IS MARKETING: YOU CAN’T BE SEEN UNTIL YOU LEARN TO SEE

Godin, Seth

£14.44
£14.99
Essential

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
BLUE OCEAN STRATEGY, EXPANDED EDITION: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

Kim, W. Chan; Mauborgne, Renée A.

£19.55
Highly Recommended
Building a StoryBrand: Clarify Your Message So Customers Will Listen
BUILDING A STORYBRAND: CLARIFY YOUR MESSAGE SO CUSTOMERS WILL LISTEN

Miller, Donald

£12.74
Highly Recommended
Digitized Lives: Culture, Power and Social Change in the Internet Era
DIGITIZED LIVES: CULTURE, POWER AND SOCIAL CHANGE IN THE INTERNET ERA

Reed, T.V.

£33.14
Highly Recommended
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
JAB, JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY SOCIAL WORLD

Vaynerchuk, Gary

£21.25
Highly Recommended
Marketing 4.0: Moving from Traditional to Digital
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

Kotler, Philip (Kellogg School of Management, Northwestern...

£17.85
£21.00
Highly Recommended

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
SOCIAL MEDIA STRATEGY: MARKETING, ADVERTISING, AND PUBLIC RELATIONS IN THE CONSUMER REVOLUTION

Quesenberry, Keith A.

£38.25
£43.00
Highly Recommended

Theorizing Digital Cultures
THEORIZING DIGITAL CULTURES

Bollmer, Grant David

£32.29
Highly Recommended
We Are All Weird: The Rise of Tribes and the End of Normal
WE ARE ALL WEIRD: THE RISE OF TRIBES AND THE END OF NORMAL

Godin, Seth

£8.49
£8.99
Highly Recommended

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