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Reading lists: Brand Management (Hendon, Dubai, Mauritius)


Reading lists: Brand Management (Hendon, Dubai, Mauritius)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Designing Brand Identity: An Essential Guide for the Whole Branding Team
DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM

Wheeler, Alina; Millman, Debbie (Allworth Press)

£26.34
£41.95
Essential

Designing Brand Identity: An Essential Guide for the Whole Branding Team
DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM

Wheeler, Alina; Millman, Debbie (Allworth Press)

£26.34
£41.95
Essential

Personal Branding for Entrepreneurial Journalists and Creative Professionals
£38.24
Essential
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
£62.04
£43.99
Essential

Advertising and Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION

Allen, Chris (University of Cincinnati); Semenik,...

£64.59
£51.50
Highly Recommended

Branding & Spaces
BRANDING & SPACES

Abellan, Miguel

£32.30
Highly Recommended
Brands: The Logos of the Global Economy
£46.74
Highly Recommended
Building Distinctive Brand Assets
BUILDING DISTINCTIVE BRAND ASSETS

Romaniuk, Jenni (Research Professor, Research Professor, auUniversity...

£20.39
Highly Recommended
Building Strong Brands
BUILDING STRONG BRANDS

Aaker, David A.

£9.34
Highly Recommended
Creating a Brand Identity: A Guide for Designers
£16.99
£19.99
Highly Recommended

Creating Powerful Brands
CREATING POWERFUL BRANDS

de Chernatony, Leslie

£45.89
Highly Recommended
Don't Brand My Public Space
DON'T BRAND MY PUBLIC SPACE

Baur, Ruedi; Thiery, Sebastien

£21.25
Highly Recommended
Logo Design Love: A guide to creating iconic brand identities
£25.07
£22.99
Highly Recommended

Logo Design Love: A guide to creating iconic brand identities
£25.07
£22.99
Highly Recommended

No Logo
NO LOGO

Klein, Naomi

£9.34
Highly Recommended
Rebranding Design
REBRANDING DESIGN

Debit, Johan

£27.20
Highly Recommended
The Activation Imperative: How to Build Brands and Business by Inspiring Action (ePub eBook)
£19.99
Additional Reading

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