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Reading lists: Brand Management


Reading lists: Brand Management

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Strategic Brand Management (PDF eBook)
STRATEGIC BRAND MANAGEMENT (PDF EBOOK)

Georgson, Mats/Keller, Kevin Lane/Aperia, Tony

£43.99
Essential
Cases in Consumer Behaviour
CASES IN CONSUMER BEHAVIOUR

Antonides, Gerrit (Erasmus University, Rotterdam, Netherlands); ...

£45.86
Highly Recommended

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