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Reading lists: (DBI) Media For Advertising And Marketing (Dubai)


Reading lists: (DBI) Media For Advertising And Marketing (Dubai)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Advertising Cultures (PDF eBook)
£42.99
£42.99
Essential

Advertising Handbook, The
ADVERTISING HANDBOOK, THE

Brierley, Sean; Hardy, Jonathan; Macrury,...

£114.75
Essential
Advertising Myths (PDF eBook)
£35.99
Essential
Brands
BRANDS

Danesi, Marcel

£110.50
Essential
Cultural Economy: Cultural Analysis and Commercial Life
£153.00
Essential
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
CULTURAL STRATEGY: USING INNOVATIVE IDEOLOGIES TO BUILD BREAKTHROUGH BRANDS

Holt, Douglas (Founding Partner of The Cultural...

£39.09
£24.16
Essential

Decoding Advertisements: Ideology and Meaning in Advertising
£16.11
£11.99
Essential

Media Industries: History, Theory, and Method (ePub eBook)
£30.95
Essential
Media Semiotics: An Introduction
£11.04
Essential
No Logo
NO LOGO

Klein, Naomi

£9.34
Essential
Ogilvy on Advertising
OGILVY ON ADVERTISING

Ogilvy, David

£12.74
Essential
Sex in Consumer Culture: The Erotic Content of Media and Marketing
£110.50
Essential
The Oprah Phenomenon (PDF eBook)
THE OPRAH PHENOMENON (PDF EBOOK)

Harris, Jennifer/Watson, Elwood;

£27.00
Essential

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