Article update with video of the event
Event provided in partnership with Pearson and Julia Shalet.
Whether you're thinking about topics for a project or dissertation, toying with a new business venture or just fancy a career in innovation, The Really Good Idea Test is a 7 step journey to finding out which ideas are worth going for.
'More than 90% of new products fail & the main reason is because of a failure to understand what the customer needs and wants.'
For more information and support on this topic from Middlesex University - please click here