Simple daily whitening strips delivering up to 6 shades whiter teeth in 14 days. Developed by the dental professional behind Colgate Total and Philips Zoom, these next-generation strips use advanced gel technology and enamel-friendly ingredients specifically formulated for sensitive teeth- no carbamide peroxide, no gum irritation.28 strips included- 14 upper arch + 14 lower arch. 30 minutes per day. Vegan-friendly. Made in Britain.