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Reading lists: International and Cross-Cultural Marketing


Reading lists: International and Cross-Cultural Marketing

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
Buy
Global Marketing
GLOBAL MARKETING

Hollensen, Svend

£53.54
£43.99
Essential

International Marketing Research: Opportunities and Challenges in the 21st Century
£75.64
Highly Recommended
Marketing Across Cultures
MARKETING ACROSS CULTURES

Usunier, Jean-Claude; Lee, Julie

£57.79
£43.99
Highly Recommended

Past, Present and Future of International Business and Management, The
PAST, PRESENT AND FUTURE OF INTERNATIONAL BUSINESS AND MANAGEMENT, THE

Devinney, Timothy; Pedersen, Torben; Tihanyi,...

£43.34
Highly Recommended
Silent Language, The
SILENT LANGUAGE, THE

Hall, Edward T.

£11.89
Highly Recommended

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